SEO has emerged as one of the most powerful online marketing tools. It is an affordable way to advertise businesses online and making your blogging successful. There are various types of SEO marketing strategies. It is not focused to just posting articles and blogs. Your online advertiser should have to focus on white hat SEO. The article is highlighting some points which are making SEO marketing poor or unsuccessful.
Using Outdated Tactics
With times SEO has also changes. The changing algorithms of Google need SEO experts to use some useful and valuable SERP tactics. Therefore, it needs SEO practitioners to stay updated with the latest strategies for blogging and marketing.
Poor Website Content
No matter how many times algorithm has changed, but every time search engines has made no changes regarding website content. It should be informative and has keywords which are not stuffed but are using naturally in the content. Keywords make a website friendly to search engines. This helps to improve reputation of your brand.
Using Keywords without Considering Competition
When keywords are selected for the marketing under SEO, it is necessary to evaluate competition of those keywords. Many SEO practitioners select keywords considering the search volume. It is a wrong way to choose a keyword. Not only search volumes but also competition difficulty is necessary to analyse. If the competition level is low, it is too good. If it is medium it is good. If it is high, it is average or bad.
Narrow Keywords or Untargeted Keywords
Do you understand what a narrow keyword is? It is a generic keyword. These are selected in order to drive traffic. It is good but it will be not so helpful. You get traffic but at the same, the bounce rate will be higher. It means visitors will come to your site but they don’t find anything related to their subject. So, they quickly get out from it. The behaviour is count under bounce rate. So, a successful SEO planning needs you to focus on long tail keywords. For example, “Buy Camera” is a generic keyword whereas “buy DSLR Camera” is a long-tail targeted keyword.
Hire an SEO expert in Kolkata to discuss over SEO. Hire the best SEO company in Kolkata to know how to make your SEO marketing successful.
