Top Reasons for Unsuccessful SEO Marketing

SEO has emerged as one of the most powerful online marketing tools. It is an affordable way to advertise businesses online and making your blogging successful. There are various types of SEO marketing strategies. It is not focused to just posting articles and blogs. Your online advertiser should have to focus on white hat SEO. The article is highlighting some points which are making SEO marketing poor or unsuccessful. 

Using Outdated Tactics

With times SEO has also changes. The changing algorithms of Google need SEO experts to use some useful and valuable SERP tactics.  Therefore, it needs SEO practitioners to stay updated with the latest strategies for blogging and marketing. 

Poor Website Content 

No matter how many times algorithm has changed, but every time search engines has made no changes regarding website content. It should be informative and has keywords which are not stuffed but are using naturally in the content. Keywords make a website friendly to search engines. This helps to improve reputation of your brand. 

Using Keywords without Considering Competition

When keywords are selected for the marketing under SEO, it is necessary to evaluate competition of those keywords. Many SEO practitioners select keywords considering the search volume. It is a wrong way to choose a keyword. Not only search volumes but also competition difficulty is necessary to analyse. If the competition level is low, it is too good. If it is medium it is good. If it is high, it is average or bad. 

Narrow Keywords or Untargeted Keywords

Do you understand what a narrow keyword is? It is a generic keyword. These are selected in order to drive traffic. It is good but it will be not so helpful. You get traffic but at the same, the bounce rate will be higher. It means visitors will come to your site but they don’t find anything related to their subject. So, they quickly get out from it. The behaviour is count under bounce rate. So, a successful SEO planning needs you to focus on long tail keywords. For example, “Buy Camera” is a generic keyword whereas “buy DSLR Camera” is a long-tail targeted keyword. 

 Hire an SEO expert in Kolkata to discuss over SEO. Hire the best SEO company in Kolkata to know how to make your SEO marketing successful. 

How Design Plays a Part in your Marketing Efforts

Nextscreen.in - leading web design , development & internet marketing company in Kolkata, India

Mobile Friendly WordPress Theme

There are millions of sites operating on WordPress which is an extremely flexible, popular, easy to use and open-source CMS platform. It is the first preference for blogging. Small scale industries also like WordPress to create commercial websites. Today, the browsing experience has changed a lot. It has moved from laptops to tablets or smart phones. Therefore, the time is demanding to make your WordPress theme flexible enough for mobile browsing.

Create a Theme Concept
A theme concept should be prepared at various screen sizes. It focuses on smart phones, tablets and laptops. Determine what you want to achieve with your theme and which group you are targeting. Considering these things you can create a list of useful elements for your layout. Sketch carefully the layout options including header and sidebar or different widgets. It is important to sketch how these layouts will adapt to different screen sizes.

Responsive Theme or Mobile Plugin
Which is the best way to go with? A mobile them plugin will be a temporary solution to make your existed website friendly to small screen resolutions such as WPtouch plugin.

A responsive theme is a long term solution. It helps maintain unique branding across all devices and maintain the website well. Choose popular responsive frameworks such as Bootstrap, BootstrapWP, WordPress Foundation, Bones, 320 and Up.

Work on images that you would provide in your site. Use a CSS  or icon fonts for image setup. It is suggested to use a few images to make a lightweight theme for your responsive site that browses quickly even in slow network.

Check before Launch
 Before you launch your website, it is must to check its theme is appearing well on different screen resolutions. It is done through many screen-resolution testing tools like Screenfly.

It is difficult to tell the user’s behaviour of browsing. So, it is good to test the website them on actual devices. Check how the site response to touchscreens and high density screens.

If you find hard to design a responsive theme for your WordPress site, consult an expert. Talk to WordPress designing company on the matter. Such companies are expert in dealing with such issues. They help to design a responsive theme for your site. Ask for packages for designing responsive WordPress site.  Choose a well suitable package from the web development company Kolkata and go ahead. Remember, every 2 out of 5 browsers are mobile browsers. If your site is not responsive, you can miss a number of visitors.