How Google’s Rankbrain Decides Your Website’s Fate

While businesses are busy optimising their websites with all the SEO measures they can get their hands on, Google keeps rolling in new updates to their algorithm. Even the best SEO Company in Kolkata stays relevant only by catching up with these updates.

One of the recent updates to their algorithm is the induction of RankBrain. If you’re wondering what it is and how it works, or knows about it, but are unfamiliar with the finer details, this blog is for you.

So what is RankBrain?

It's a machine learning (AI) system that Google uses to understand better keywords and the third most important tool it uses to enhance the quality of its Search Engine Result Page (SERP).

RankBrain can modify the algorithm, test the results, and decide whether to implement or scratch the changes.

To do this, it specifically looks at these factors:

● Dwell Time

● Click-Through Rate

Dwell Time

Dwell time is essentially how much time a user spends on your website on average.

When users who spend more time on your website than your competitors, it is a good sign for RankBrain, which will surely give you a rank boost.

Another thing that gives you a rank boost is if users stop pogo-sticking on your website. Pogo-sticking means that users are continually going back-and-forth between different results until they find their satisfactory answer. If the website on which they stop pogo-sticking is your, it shows RankBrain that you have better content than others.

To increase your dwell time, you can use these tips:

1. Write interesting intros.

2. Prioritize the main content above all promotions

3. Provide long and in-depth content

4. Divide your content into small digestible chunks

Click-Through-Rate or CTR

Now you have optimised your website for dwell time, but users need to click on your website result in the first place to be able to dwell on it at all.

CTR is nothing but how many users click on your website result in the Search Engine Result Page (SERP). The more the clicks, the higher will be your ranking.

You can improve your CTR in the following ways:

1. Create attention-grabbing titles in your content

2. Make use of parentheses in your titles

3. Use numbers in your titles as much as possible

4. Fill your description tags with emotions and keywords  

Top SEO companies in Kolkata are already employing this trend to crush their competition.

But now that you know the secret as well go ahead and use these tips to clear your path in becoming the top SEO Company in Kolkata, until Google launches a new update that is.