Everywhere we go, we are subjected to marketing. From the morning brush and paste that urge us to continue with their brand for healthy teeth to the headphones we use at night in the hope that so-and-so’s excellent noise cancelling ability will lull us into sleep.
For example, if I mention a particular brand of mango flavoured fruit drink, the image that pops into your head will be the square-diced mango slice, and its brand ambassador tastes it passionately. Or what about that airline with a very popular jingle played during the IPL season? That characteristic smile that an online delivery service prides itself on bringing to its customer? Now you can understand the power of an excellent graphic designer; they can make the consumer remember their target product at any given time.
Many people confuse graphic designer with an illustrator. An illustrator draws, while a graphic designer compiles. They need not necessarily create the entire product from scratch; they can modify on existing samples to make it better and more suited to the consumer’s taste.
A graphic designer must be able to judge how quick of an impression they are to make. In advertisements, they have about a minute. In books or magazine, they have a pace that is dictated by the pace of the reader, but as most readers do not spend time going through printed advertisements, the designer may have a fleeting moment. In case of an organisation, the logo design matters a lot as that is the most frequently viewed item.
Of late, even marketing has gone digital, and in the age of digital marketing, it is the website that plays a significant role in determining how good the business will be for a company.
A Digital Marketing Company in India has a lot of potential in the coming years. One needs to go through the favourite websites, compare and contrast what makes it work and what does not.
The design one creates must not only be about aesthetics but must also incorporate functionality and at the same time comply with the rules and regulations created by the Web Content Access Guidelines.
Now, a website is like the visiting card; how good it is, determines the stature of your business. It must be appealing to all age groups. Though pleasing everyone is hard, a web graphic designer must aim to do so. They must always be in touch with the pulse of the consumers and the customers.
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