How Google’s Rankbrain Decides Your Website’s Fate

While businesses are busy optimising their websites with all the SEO measures they can get their hands on, Google keeps rolling in new updates to their algorithm. Even the best SEO Company in Kolkata stays relevant only by catching up with these updates.

One of the recent updates to their algorithm is the induction of RankBrain. If you’re wondering what it is and how it works, or knows about it, but are unfamiliar with the finer details, this blog is for you.

So what is RankBrain?

It's a machine learning (AI) system that Google uses to understand better keywords and the third most important tool it uses to enhance the quality of its Search Engine Result Page (SERP).

RankBrain can modify the algorithm, test the results, and decide whether to implement or scratch the changes.

To do this, it specifically looks at these factors:

● Dwell Time

● Click-Through Rate

Dwell Time

Dwell time is essentially how much time a user spends on your website on average.

When users who spend more time on your website than your competitors, it is a good sign for RankBrain, which will surely give you a rank boost.

Another thing that gives you a rank boost is if users stop pogo-sticking on your website. Pogo-sticking means that users are continually going back-and-forth between different results until they find their satisfactory answer. If the website on which they stop pogo-sticking is your, it shows RankBrain that you have better content than others.

To increase your dwell time, you can use these tips:

1. Write interesting intros.

2. Prioritize the main content above all promotions

3. Provide long and in-depth content

4. Divide your content into small digestible chunks

Click-Through-Rate or CTR

Now you have optimised your website for dwell time, but users need to click on your website result in the first place to be able to dwell on it at all.

CTR is nothing but how many users click on your website result in the Search Engine Result Page (SERP). The more the clicks, the higher will be your ranking.

You can improve your CTR in the following ways:

1. Create attention-grabbing titles in your content

2. Make use of parentheses in your titles

3. Use numbers in your titles as much as possible

4. Fill your description tags with emotions and keywords  

Top SEO companies in Kolkata are already employing this trend to crush their competition.

But now that you know the secret as well go ahead and use these tips to clear your path in becoming the top SEO Company in Kolkata, until Google launches a new update that is.

GET HIGHER RANKINGS AND INCREASED BRAND VISIBILITY FOR YOUR BUSINESS WITH THE SERVICES OF THE BEST SEO COMPANY IN KOLKATA

The Internet gets flooded with millions of posts from across the world within a few seconds. If you have a website, then you must be wondering, if amongst the millions of blogs and posts, is there a 100% chance that a user will find your website and your content? Well, the chance is very low for a user to find your website’s blogs and content. However, SEO makes it possible.

What is SEO?

Search Engine Optimization or SEO is a technique whereby the website is optimized in such a way that the rankings of the website are improved significantly, and there are more chances of the website being amongst the top ranking websites in search results pages of the search engine.

What makes SEO important?

The importance of SEO can be highlighted by the fact that generally, searchers on the search engine do not go beyond the first search results page. Therefore, it is pivotal to be able to make to the top-ranked websites list for a particular search.

Improved and higher rankings, greater visibility, increased number of potential customers, increased brand credibility is what SEO achieves for your business.

Why opt for SEO service Kolkata?

SEO services in Kolkata have gained momentum with the rising SEO competition. Top SEO companies in Kolkata provide the best of SEO services that are known to influence the rankings. SEO services in Kolkata encompass on-page and off-page optimization techniques.

On-page techniques involve optimizing the factors within the website such as making the content keyword-based, making navigation through the web pages of the website easier, including Meta and Title Tags. While off-page techniques include building backlinks, social media marketing, etc.

Kolkata SEO companies with on-page and off-page techniques bring in quality traffic and viable customers. With a team of SEO experts in Kolkata, the website is going to be optimized in the right way with the help of paid SEO tools. SEO professionals in Kolkata assure that white hat techniques are used for optimizing the website and there is no use of illegal blackhat techniques that involve risk for your website and business.

Hiring the services of the best SEO company in Kolkata allows for quality traffic, higher rankings, greater brand awareness and reputation of the website, and thereby, has an impact on the sales and profits of the business. Top SEO companies in Kolkata have the necessary experience and a list of reputed clients that assure that your website is in the right hands. Such SEO companies in Kolkata also provide reports of the progress the website has made after SEO optimization.

Thus, choose the best SEO company in Kolkata for the betterment of your business.